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NEW YORK Internet ad firm aQuantive said it is not pursuing merger negotiations with ad network ValueClick.
Yesterday’s Wall Street Journal reported that aQuantive and ValueClick came close to merging the two companies. Such a union would have greatly expanded aQuantive’s media business, which includes performance-based network DrivePM. ValueClick has one of the Web’s largest ad networks.
“I do not want our shareholders expending any energy as a result of this article, worrying about what might or might not happen,” CEO Brian McAndrews said during his first-quarter earnings conference call.
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