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Unilever Stages Roster Shootout For The Account
NEW YORK–Unilever is conducting an internal shootout among three of its four “club agencies” for the creative portion of the North American Ragu pasta sauce ad account, sources said.
Ammirati Puris Lintas, the New York incumbent, is defending the estimated $15 million-plus business against roster shops J. Walter Thompson and Ogilvy & Mather, both in New York. McCann-Erickson, the fourth Unilever agency, is not involved. Ragu is marketed by Unilever’s Lipton Foods unit.
All three contenders made creative presentations for the business last week.
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