AOL Adds Video Search Tech | Adweek
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AOL Adds Video Search Tech

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NEW YORK AOL said it bought a video search provider last month, adding to its technology in the area.

The Time Warner unit said it bought the year-old Burlingame, Calif., startup Truveo on Dec. 21 for an undisclosed sum. Truveo's technology builds an index of online video clips by crawling Web sites with video content. Truveo launched its video search engine in September 2005. It has 1.8 million video assets in its index.

AOL said it would integrate Truveo with its own video search products, which include Singingfish, a multimedia search engine AOL bought in November 2003. When combined, the video search engine will have approximately 4 million videos in its index, AOL said.

AOL is banking on Web video to revive its fortunes. It introduced its free Web portal last October with a heavy emphasis on video programming, and this month it is launching a broadband channel with sibling Warner Bros. Home Entertainment Group.

In a statement, AOL CEO Jonathan Miller said Truveo "takes AOL even farther down the path of being the Internet's premier destination on the Internet for video and search."