Anti-Murdoch Campaign Debuts

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A TV and print effort asserting that News Corp. owner Rupert Murdoch wants control of U.S. media broke last week. The work, sponsored by MoveOn.org, Common Cause and Free Press, and produced by Zimmerman and Markman in Los Angeles, aims to draw attention to today’s Federal Communications Commission media consolidation ruling. In the sole TV spot, a channel surfer is unable to get Murdoch off his screen. The spot is tagged, “This monopoly is no game.”

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