Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Travis Roy, paralyzed during a Boston University hockey game nearly five years ago, is shown considering his skates and sticks in a TV spot from & Wojdyla in Chicago for the Foundation for Biomedical Research.
“No doubt about it,” he says. “I’ll use those things again.” On screen graphics claim that, “Virtually every medical advance has been the result of animal research. Virtually every future advance will be, too.” The PSA ends with Roy reaching down to pet his small dog and the Web address for the Washington, D.C.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in