Anderson Comes in First for Two

Hilton Head Shop Wins Four-Way Competition for Bank Business
ATLANTA-First Federal of Charleston and sister bank First People, both of Charleston, S.C., have named Anderson Communications in Hilton Head, S.C., agency of record.
Other advertising shops making a play for the estimated $900,000 business included The Morrison Agency, Atlanta; Sterrett Dymond Stewart Advertising, Charlotte, N.C.; and The Zimmerman Agency, Tallahassee, Fla.
Incumbent Loeffler Ketchum Mountjoy, another agency headquartered in Charlotte, declined to defend the account.
According to the banks’ vice president of marketing, Bruce Copeland, Anderson’s Hilton Head home base made the difference in “a very tough call.”
“There was a lot of debate,” said Copeland.