AMF Bowling Rolls With Eisner

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Eisner Communications has won AMF Bowling’s$10 million advertising account.

The agency rolled nothing but strikes in an informal review that began last summer when the Baltimore shop began courting the bowling and billiards equipment manufacturer.

“I’ve had my eyes on this account for a long time,” said Steve Eisner, agency president and chief executive officer. “We established a good rapport and when they let us know they’d be speaking to agencies all over the country, we went for it.”

The Richmond, Va.-based





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