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NEW YORK OgilvyOne launches a new Ameritrade campaign today that attempts to show the value of real-time information along with flat pricing for independent investors.
The Omaha, Neb.-based brokerage plans to spend $80-120 million on the campaign, an Ameritrade representative said.
One 60- and three 30-second spots humorously demonstrate how the special offers Ameritrade makes available to customers are not easily applied elsewhere. In the first 30-second ad, a chattering man blithely takes the longest taxi ride much to the chagrin of the driver.
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