American Targets Black Market

Airline Begins National Search for First African American Shop
DALLAS–American Airlines has initiated a national review for an African American agency of record to direct a new marketing initiative to the black community.
“This will probably be one ofthe most significant pieces of business that an African American agency will get in years. It will
be a highly coveted account,” said Larry Powell, a member of the airline’s advisory search committee.
American, the nation’s second-largest carrier behind United Airlines, previously targeted the African American community through the placement of general market print advertising in black interest magazines.