ATLANTA Sullivan-St. Clair has acquired the advertising account of American LubeFast without a review, the shop said.
The Atlanta-based company previously produced its advertising internally, but hired the independent Mobile, Ala., shop to promote the firm's name change from Super Lube. The company bought Super Lube in 1999 and began changing the names on its 70 locations last year.
Sullivan-St. Clair plans to launch television, radio and on-site advertising for the client next month. The agency also will perform media planning and buying. The advertising budget was not disclosed.
The campaign uses country music recording artist Daron Norwood, best known for his song "My Girl Friday." Norwood wrote and performed original music for the ads.
"We've been talking to Sullivan-St. Clair for some time now," said Roger Martin, president of American LubeFast. "The agency has a wealth of experience in automotive and retail marketing and they have one of the best media departments I've ever seen."
The automotive maintenance chain claimed $30 million in sales last year with locations in Georgia, Alabama and the panhandle of Florida.