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Corporate Chemistry Will Cost Atlanta’s WestWayne 20-Year Client
ATLANTA–WestWayne’s 20-year relationship with American Cyana-mid will end this year, when the agricultural pesticides manufacturer is sold and merged into German chemicals conglomerate BASF.
“It’s an engagement we’ve had for many years, that sadly, is going to come to an end,” said Andrew Jones, president of WestWayne’s Atlanta office.
Five years ago, American Cyanamid’s $25 million account included all of the client’s advertising, media buying, interactive, public relations and trade show business.
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