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BOSTON Closeout retailer Big Lots has moved the creative portion of its estimated $50 million ad account to Amalgamated in New York following a review, according to Pile and Co., which helped manage the selection process.
In the hunt along with Amalgamated was New York shop Merkley + Partners, as well as Bernstein-Rein in Kansas City and The Richards Group in Dallas. All are independents except for Merkley, which is a unit of Omnicom Group.
The client and winning agency could not immediately be reached for comment.
SBC
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