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Looking for the perfect complement for ham? Forget the cookbooks. Stay away from the Internet. Watch your television.
BBDO/Minneapolis this week launches a new campaign for Hormel’s Cure 81 ham that’s intended to ease meal planning for busy cooks.
According to the three 30-second spots, the perfect complements are: a sweet white wine or, for the daring, a white Zinfandel; maple sweet potatoes or a curried fruit side dish; and, for the final course, cherry pie, pineapple upside-down cake or raspberry trifle.
The three spots are linked together.
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