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Insurer Touts Annuities, Seeks Football Fans
BOSTON–Allmerica Financial Corp. is launching separate campaigns in markedly different media.
Gearon Hoffman in Boston has fashioned a national print effort for the Allmerica Select family of variable annuity products. Targeting financial services professionals, the ads carry the tagline, “A higher standard.”
The copy concedes that even brokers and financial planners–not to mention consumers–can find annuities a rather dry topic. “Never before has an annuity caused such a stir,” one headline begins.
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