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NEW YORK Marston Allen has assumed the role of senior vp, director of business development and marketing at MediaVest USA here, the agency said. He began the new job on Monday.
Allen succeeds Julian Porras, who left in July to become vp, regional managing director at Starcom MediaVest Group Latin America in Miami.
Allen, 42, who reports directly to CEO Laura Desmond, will identify and drive new and organic business development opportunities and initiatives. He also will guide the overall strategic marketing direction of the agency, working closely with MediaVest’s corporate communications and executive teams.
“Marston
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