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NEW YORK Too bad a great song is wasted on an average diaper commercial. A new Luvs campaign rides on the Beatles classic “All You Need Is Love,” cribbing the line for its new tag, “All you need is Luvs.” I cringed when Target punned the Fab Four in its “Hello, Goodbuy” effort, but this seems even more misspent to me—at least so far. It would be more palatable if the first spot from this new campaign from Saatchi & Saatchi made the most of the tune.
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