Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Bouchez Kent + Co. has picked up creative duties for Monarch’s All Sport, a former Pepsi Co sports-drink brand that competes with Coca-Cola’s Powerade and Quaker Oats’ Gatorade.
The New York-based startup won the estimated $10 million-plus account following a review that included undisclosed contenders.
Bouchez Kent handles Monarch’s six other soft drink brands, including Dad’s Root Beer, Bubble Up, Moxie and Rush. The addition of All Sport makes Mon arch the shop’s biggest client, with combined billings at about $20 million.
“[Monarch]
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in