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Alberts Moves to Grey London

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NEW YORK David Alberts is joining the London office of Grey Worldwide as executive creative director, effective June 2, the agency said. Alberts will report to Grey London CEO Garry Lace, who joined in November.

Tim Mellors, who had been running Grey London for the past few years, is chairman of the office, but he is retiring in September.

Alberts, 38, will relocate to London from Sydney, Australia, where he was regional creative partner of Publicis Mojo in Australia and New Zealand. Grey London's clients include Masterfoods, and last week the office won an assignment from Visa to handle advertising in its Central Europe, Middle East and Africa regions.

In a statement, Lace said of Alberts, "He has three classic Aussie traits: he's a winner, he's great fun and thinks the English are lousy at sport. I can't wait for him to join."

Before joining Publicis Mojo, Alberts was regional creative director for BBDO in Asia Pacific, working on such accounts as FedEx, Pepsi, Mars and CNN.

He has also worked at Bates and DDB, both Hong Kong, and Ogilvy & Mather in Australia, and TBWA\Chiat\Day in London.