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NEW YORK Visa has kicked off the Web advertising portion of its “Life takes Visa” campaign with ads that feature everyday snapshots from Yahoo photo-sharing service Flickr.
The interactive ad campaign, created by San Francisco independent AKQA, includes several banner ad executions with the “Life takes Visa” tagline on shots of everyday life culled from Flickr. AKQA contacted the creators to gain permission to use the photos in the campaign.
In one online ad, “Life Takes Mystery,” a headless elementary mascot is pictured next to the school information sign that reads, “Reward.
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