Akamai Scores With B'band Aid | Adweek
Advertisement

Akamai Scores With B'band Aid

Advertisement

LOS ANGELES When consumers click on a Web page, they justifiably expect it to simply appear.

That presents a problem when a major event like the 2006 FIFA World Cup comes along and suddenly more than doubles traffic to entertainment and news sites. Many of the Web sites tackle the desirable difficulties by working with companies like Akamai Technologies, which provides additional bandwidth capabilities and management, among other provisions.

"Video rights for streaming live World Cup games in the U.S. are owned by ESPN, and we are working closely with them," Akamai vp of media and entertainment sales Bill Wheaton said. "We do a lot of streaming for ESPN. Live events come and go very quickly, so it doesn't make sense for ESPN to build out the infrastructure for these transient events. We can amortize it."

—The Hollywood Reporter staff report