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ARKANSAS

Baldor Electric Co., a manufacturer of generators and motors, has retained The Communications Group in Little Rock to handle its business-to-business advertising account.

FLORIDA

Adworks Communications in Sarasota has been chosen to handle media relations for two nonprofit organizations, the National Alliance for Research on Schizophrenia and Depression and Coastal Recovery Centers.

The Dalton Agency of Jacksonville has been named lead advertising agency for Super Bowl XXXIX, which will be held in Jacksonville in February 2005.

Tampa's Peak Biety has been assigned branding duties for software developer HTE. The company, based in Lake Mary, develops software programs for local government agencies and utilities.

GEORGIA

Bennett Kuhn Varner in Atlanta earned two International ECHO awards at the Direct Marketing Association's annual conference and exhibition. The silver and bronze awards recognized the agency's Save the Children e-sponsorship Web site and holiday card campaigns.

In Atlanta, Synergy Films recently established Synergy Services. The new division will specialize in turnkey production capabilities for advertising agencies, editing houses, independent producers and directors.

The World Congress Center has awarded its advertising account to Turner and Turner. The WCC, located next to the CNN Center in downtown Atlanta, is one of the largest convention venues in the country, with more than 2.5 million square feet of exhibition space. Annual billings were undisclosed. The Atlanta agency's other clients include Coca-Cola Enterprises, Emory Healthcare and the Georgia Department of Transportation.

Comotion Film has created a television commercial for American General Financial Group. The new spot teams New York Yankees manager Joe Torre, a former Brooklyn Little League star, with Henry David Thoreau. The Atlanta production company's effort opens outside Yankee Stadium with Torre advising consumers to "know yourself, know your dreams." It ends with Thoreau's "live the life you've imagined" exhortation.

MARYLAND

Baltimore's MGH has been awarded a Print magazine Certificate of Excellence for its design work for the Maryland Film Festival. The winning piece, a poster designed by agency senior art director Sherri Broughton, built upon the festival's "Uncommon Exposures" theme.

NORTH CAROLINA

Vitalink Communications in Raleigh recently won the marketing accounts of the Association for Conservation Information and the World Gym, also of Raleigh. ACI is a nonprofit organization representing state, federal and private environmental agencies. The North Carolina shop will provide advertising and consulting services to both clients.

The North Carolina School of the Arts, a unit of the University of North Carolina, has selected Winston-Salem's Woodbine Agency to develop a strategic marketing and public relations plans. The school, the first residential, state-supported arts institute in the U.S., has an enrollment of more than 1,000 secondary, undergraduate and graduate students from 47 states and 27 countries.

The recently established International Home Furnishings Market Authority in High Point has chosen crosstown agency Tatum Toomey Whicker to build traffic and enhance attendees' visits at the twice-yearly exposition. Issues the agency is targeting include registration, parking, transportation shuttles, hotel accommodations and catering services.

OKLAHOMA

Jordan Associates Advertising/Communications in Oklahoma City has added the account of the American Academy of Pediatic Dentistry Foundation in Chicago.

TEXAS

Sugar Film Productions, a full-service commercial film company, has opened in Dallas. The firm was co-founded by Tony Miglini and Chris Smith. Sugar Film Productions has already completed work on national television spots for Belo Interactive, Chick-Fil-A , Nokia and TNN.

GroupBaronet in Dallas has added new clients Forest Technology Group, Questerra, SevenBar Enterprises and the Turtle Creek Chorale to its account roster.

Texas Wesleyan University has selected Stuart Bacon Advertising & Public Relations of Fort Worth to create a branding strategy and student enrollment campaign. The agency has also been hired to handle communications projects for Lutheran Seminary Program in the Southwest.

Blanchard Schaefer Advertising in Arlington has created this year's call for entries to the Advertising Club of Fort Worth's Addy awards show.

Houston-based Rives Carlberg's new billboard campaign for the NFL Houston Texans features celebrities—including former first lady Barbara Bush—with lampblack under their eyes and a "Got tickets?" tagline.

Conexion/ele, the Hispanic marketing division of Dallas-based Slingshot, has launched a new radio and newspaper advertising push for the Dallas Mavericks basketball team.

Stan & Lous Advertising in Houston has enlisted the talents of Texas author and singer Kinky Friedman in two new television commercials for the Spay-Neuter Assistance Program.

Launch Partnership in Irving has created a new outdoor and print campaign for the Dallas Zoo.

SullivanPerkins in Dallas has established an interactive division encompassing multimedia and Web development services.

The Houston Hispanic Chamber of Commerce has named Alex Lopez Negrete, founder of Houston agency Lopez Negrete Communications, chairman emeritus of the business organization.

Creative Civilization in San Antonio has created an 80-page pictorial book celebrating the $15 million restoration of the San Fernando Cathedral.

A television commercial created by San Antonio's Bromley Communications for the University of the Incarnate Word recently received top honors in the London International Advertising Awards' low-budget category.

Officials of the Houston Auto Show have selected Love Advertising in Houston to handle advertising and promotions for the 2002 event.