Agency News

CONNECTICUT Hartford-based Pite Plus Marketing has been selected by Aetna U.S. Healthcare to develop marketing positioning, strategy and product names for a line of disability insurance products to be introduced at a sales conference in March. The 10-year-old agency is owned by Beth Pite. The creative team for the Aetna project will include Jane Rainwater and Phil Moore of Rainwater Design in Hartford and Vernon-based writer Laura Stone. Employee Family Protection in Glastonbury has tapped The BCB Group in Meriden as its agency of record. The organization offers voluntary employee benefits such as life, disability, dental and vision insurance to a variety of corporate and municipal clients, including the cities of Boston; Norwich, Conn.; Providence, R.I.; and Binghamton, N.Y. Pappas McDonnell in Southport has launched a series of print ads for Austin, Texas-based Trilogy's Selling Chain software suite. Enrisco, a New York-based software provider, has tapped Cronin & Co. in Glastonbury for public relations chores, including national trade and business media relations as well as trade show and special events support. McKinlay & Partners in Simsbury was awarded a 1997 Pro-Comm award from the Business Marketing Association at its 23rd annual award show. The agency won an Award of Excellence in the "Three- or Four-Color Page Ad Under $50,000" category. The winning entry promoted a line of replacement water filter cartridges for CUNO in Meriden. MAINE McDonald Communications in Portland has been named agency of record for Binax after a review. The biotechnology company, also in Portland, develops, manufactures and sells diagnostic products for a wide range of markets, including food quality, human and veterinary healthcare and athletic performance. MASSACHUSETTS Sametz Blackstone Associates in Boston has been retained by Raytheon Co. to update and implement the company's worldwide corporate branding and identity system. The agency's work will reflect the client's recent acquisition of Texas Instruments' Defense Systems and its merger with the Hughes defense business to form Raytheon Systems Co. in Lexington. Boston-based C. Paul Luongo, which is celebrating its 35th anniversary this year, has been awarded the public relations account for Nymox Pharmaceutical Corp. in Rockville, Md. Specifically, the agency has been tapped to develop a communications program for a new Alzheimer's Disease test developed in conjunction with Massachusetts General Hospital. The test, AD7C-NTP, is now available using spinal fluid. A urinary test is expected to be available later this year. Boston-based Polese Clancy has been selected by BankBoston's The Private Bank, Cole Hersee and Orsini Photograph for design-related projects. Under development are Web sites for The Private Bank and photographer Craig Orsini as well as marketing and sales collateral materials for Cole Hersee of South Boston. Broadcast design firm LoConte Goldman Design in Boston has created a total package design for New England Cable News' Primetime New England, a nightly newscast that started airing this month. In addition, the agency has redesigned ESPN Speedworld, the umbrella title for the Bristol, Conn., network's premiere motor sports programs, including Nascar and Formula One racing events. BBL in Acton has been selected by EOSC as its agency of record. Also based in Acton, EOSC produces electro-optical systems and is developing a fingerprint identification system. Hatmaker, a unit of Corey & Co. in Watertown, has redesigned the logo and on-air look of Cinemax, which is changing its name to Max. The pay cable channel claims to offer the most movie selections. The communications design group has provided positioning, naming and visual identities for such clients as Universal, Sony, Columbia/Tri-Star International, Warner Bros., Viacom and MTV. Ideate has relocated to 1171 Washington St., West Newton, Mass., 02172. Sterling Hager in Watertown has added two new high-tech clients to its roster: Alpha Microsystems in Santa Ana, Calif., and Marcam Solutions in Newton. Cambridge-based Selbert Perkins Design has added two new assignments to its Santa Monica, Calif., office: a logo treatment for The City of Hope Medical Center and a system of environmental communications for the University of Southern California. Barrett Communications in Cambridge has been tapped to create a new corporate identity for Response Data Corp. in Lyndhurst, N.J. Collaborative Communications, a public relations agency in Cambridge that specializes in the high-tech industry, has been retained by three new clients: Empirical Software in Richmond, Va.; MuseumShop Home in Lexington; and NetReality in Sunnyvale, Calif. Dimond Communications Group has relocated to 441 Stuart St., Suite 712, Boston, Mass., 02116. The shop's new name reflects its status as an incorporated business, according to president Arthur Dimond. Boston-based Lindsay Hill Design received a first-place award in the "Special Market Brochure" category at the recent Society for Marketing Professional Services awards ceremony in Minneapolis. The winning brochures were created for Cambridge Systematics, a consulting company in Cambridge. NEW HAMPSHIRE The International Association of Amusement Parks and Attractions in Alexandria, Va., awarded Santa's Village in Jefferson two 1997 Brass Ring awards. The company was recognized for a brochure and press kit developed by Glen Group Marketing & Advertising in North Conway. Londonderry-based Vital & Ryze Advertising has produced a product line catalog for Poly Vac, a leader in sterilization container systems. RHODE ISLAND Providence-based SlideMakers has changed its name to ImageMakers to better reflect its range of services. The company, which opened its doors 20 years ago to provide optical slide processing services, now offers presentation graphics, multimedia production, graphic design and editorial services, electronic imaging and scanning, photolab services, and Web site design and production. The name change is accompanied by a new logo and corporate image.

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