Agency News

ILLINOIS Abelson-Taylor in Chicago was selected to handle marketing for Alza Corp.'s Elmiron product, an oral medication for relief of bladder pain and discomfort associated with interstitial cystits. Jan Doniger, vice president and group director at A-T, will head the creative team. TargetCom in Chicago has developed a tagline, "Because you can," for new client OnePoint Communications Corp. The company, based in Chicago, offers communications services to residents of apartment complexes. Lipson Alport Glass & Associates in Chicago launched a Web site for Cash Station Inc. Harbauer Bruce Design in Chicago has changed its name to Harbauer Bruce Nelson Design, marking the addition of Dwight O. Nelson Jr. as a principal. Swift Gift Certifi-card tapped Brigandi & Associates in Chicago to develop brand image work for the company's prepaid gift certificate card. Brigandi bested five undisclosed Chicago agencies for the business. MICHIGAN Royal Marketing in Grand Rapids was named agency of record for the Business Furniture Corp., Indianapolis. The company is the authorized dealer for Steelcase products in the Indianapolis area. The Berline Group in Bloomfield Hills was selected to handle media buying for furniture retailer Scott Shuptrine, Troy. MINNESOTA ABDillon in Minneapolis created a campaign for Byerly's supermarkets under the theme, "You are what you eat." It's the first major consumer work from the agency since it was purchased last year by Bill Andrews and Chris Birt. Gabriel Diericks Razidlo in Minneapolis was named agency of record for Wam!Net, which provides global networking services. There was no review. The agency will seek to refine the company's brand positioning, concentrating on promotional campaigns targeting the graphic arts and entertainment communities. Wam!Net is headquartered in Eagan, and has offices in Europe and Japan. NEBRASKA Swanson Russell Associates in Lincoln was chosen to create a marketing program for Sybron Biochemicals' Green-Releaf product. The target of the multimedia campaign, which will include direct mail and database marketing, is the golf and horticulture industries. Sybron Biochemicals, Salem, Va., is a division of Sybron Chemicals. OHIO Bridge Integrated Communications, Cincinnati, was chosen to upgrade and enhance the Web site of Zaring Homes, a builder of single family homes in Ohio, Kentucky, Tennessee, North Carolina and Indiana. Stern Advertising in Pepper Pike was named agency of record for Flight Options, Cleveland, a fractional jet ownership company. Billings were estimated at over $3 million. WISCONSIN The McFarland Group in Elm Grove was named agency of record for Pierre Lannier, Paris, a maker of fashion watches. McFarland will handle advertising, public relations and sports marketing for Lannier's U.S. efforts to push a product line that also includes children's and sports watches. Marx McClellan Thrun in Milwaukee was put in charge of marketing projects for the Hawks View Golf Club in Lake Geneva, which will open in the summer of 2001. The agency's projects include the creation of a logo, brochures and fliers, direct mail and print and outdoor advertising. Circle Midwest was chosen to design marketing materials for Goodwill Industries' "Expect Success" program. The agency was also selected to design signage for Hurtado S.C., Brookfield. Core Creative in Milwaukee was chosen by Fortis Long Term Care to design collateral materials for new product launches and to design and maintain printed marketing materials. The Zizzo Group Advertising in Milwaukee was named agency of record for the Milwaukee Journal Sentinel. The agency also recently completed a campaign for the Rockford Register Star in Rockford, Ill. DuFour Advertising in Sheboygan is working with Harley-Davidson Motor Co., Milwaukee, on communications for the company's Retail Environment Group. Celtic Advertising was named agency of record for CADx Medical Systems, Montreal. CADX, a division of BioChem Pharma, develops medical equipment using computer-aided detention technology, including software that is used in mammography, cardiology and dermatology. The agency's marketing program will attempt to raise the company's international image. Campbell LaCoste in Madison was named agency of record for Harmony, an Easley, S.C.-based manufacturer of canoe and kayak paddles, spray skirts, high-performance clothing and accessories. Harmony is also the exclusive U.S. distributor of Palm PFDs and paddlewear.

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