Agency News

CONNECTICUT Marquardt & Roche/Meditz & Hackett in Stamford has created a print-based campaign for Majestech, a prepress company in Somers, N.Y. The effort carries the tagline, "Better screen making means better screen printing," and breaks this month in vertical trade publications such as Screen Printing and Screen Graphics. Source Marketing in Westport has been tapped by Campbell Soup Co. in Camden, N.J., to handle all of its corporate promotional events. MAINE DW Communications Group has relocated to 85 Exchange St., Blue Hill. In addition, the agency has been awarded assignments from the Park Ridge Retirement Community, also in Blue Hill, for which it will create advertising and a new logo, and Rutland Regional Medical Center in Rutland, Vt., for which it will fashion image ads and collateral materials. Leslie Evans Design Associates in Portland has created posters, display fixtures and in-store panels for chocolatier Lindt & Sprungli in Stratham, N.H. The visuals place chocolates in situations that evoke memorable associations. For example, in some executions specifically created for Mother's Day, the candies are styled as flowers or bouquets. MASSACHUSETTS Cramer Productions in Norwood has been hired by Papa Gino's in Dedham to produce a motivational video as well as provide speaker support and audiovisual staging for a meeting of the pizzeria chain's 300 store managers. Outsource PR in South Yarmouth has been tapped to handle public relations chores for the Collaborate Electronic Notebook Systems Association, an international trade organization that develops online research tools. Fuse Integrated Marketing in Newburyport has announced the following additions to its client roster: First and Ocean National Bank in Newburyport; Tympanium Corp. in Malden; Allesco Industries in Johnston, R.I.; Engineered Automation in Scarborough, Maine; The Maine Asset in Portland, Maine; and AlliedSignal Technologies in Los Angeles. Fuse will provide a variety of communications services for its new clients, including advertising, public relations, trade show management and database marketing. Cambridge-based Seidler Bernstein, which recently celebrated its fifth anniversary, is expanding its offices at 215 First St. and has unveiled a self-promotional Web site. Donovan Group in Northborough has contributed its services to AIDS Project Worcester's Walk for Life, a five-kilometer pledge walk on June 28 to benefit local AIDS programs. Donovan provided graphic design support, including the creation of a logo that will appear on T-shirts, sweatshirts, hats, buttons, posters and stationery. Groppi Advertising Design in Braintree has been tapped by Quallaby North America, a software manufacturer in Woburn, for logo and collateral design; Keurig, the Waltham-based maker of premium coffee systems, for collateral materials; and Stratton-Cheeseman Management in Lansing, Mich., for corporate identity work. Custom Communications Partners in Boston has redesigned IBM's education magazine, Success in Our Schools, a periodical sent to superintendents, business managers and technology directors in school districts with enrollments of 5,000 and more. Custom Communications handles several publishing projects for the Armonk, N.Y.-based computer giant. Barrett Communications in Cambridge has been tapped by Arthur D. Little, also in Cambridge, to create a series of colloquium booklets on technology and innovation in global business. Barrett also has been selected by Palmer & Dodge, a Boston-based law firm, to produce a brochure for the company's transportation group. Boston Internet Group has relocated to 281 Summer St., Boston. Applied Metrix in Sherborn has been hired by Tufts Health Plan in Waltham and New York-based MetLife for various research assignments. Tomlinson in Cambridge has been retained by Bostonian shoes in Newton for design services. Tomlinson will create a fall catalog, trade show materials, trade advertising and a 100th anniversary logo. Coco + Co., an advertising and marketing firm in Boston, has relocated to 245 Newbury St. The Horn Group in Braintree has been retained for public relations duties by Kenan Systems in Cambridge. The agency will help the company refine and strengthen its overall marketing strategy, placing an increased emphasis on wireless, broadband and Internet commerce. Fuessler Group in Boston has been selected by environmental consultancies Mabbett & Associates in Bedford, Lombardo Associates in Newton and Greeley and Hansen in Chicago to create collateral materials, brochures and trade show support. Fuessler also has been hired by Sametz Blackstone, a communications firm in Boston, and PractiCare, a medical consultancy in Wellesley. The agency was tapped by Sametz for media relations chores and PractiCare for direct mail and collateral projects. In addition, Fuessler has developed Web sites for the Boylston Development Corp. in Boston and Polymer Design in Rockland. Sterling Hager in Watertown has picked up public relations assignments from the following clients: Database Technologies, a systems integration firm in Wellesley; Workgroup Technology, a data management software provider in Lexington; PictureTel, a videoconferencing company in Andover; Thomson Technology Services, a consultancy in Boston; Ontos, a data management and integration products maker in Lowell; and Soliton, an Intranet security specialist in Tel Aviv, Israel. Wagner Associates in Newton has been assigned public relations duties by the Framingham Heart Study, Framingham; Marathon Biopharmaceuticals, Hopkinton; and Covenant Health Systems, Burlington. NEW HAMPSHIRE Horizon Graphic Communications in Milford has changed its name to Tetra Design. RHODE ISLAND Martin Thomas in Barrington has been hired by Die Tech Industries in Providence, a manufacturer of machines used to make precision metal parts worldwide. The agency will provide advertising, direct marketing and public relations services as well as trade show support. America House Communications in Newport has fashioned the 1998-2000 Rhode Island Meeting & Destination Guide and an accompanying Web site. The print and online executions are designed to attract conventions and special events to the Ocean State. The Newport Convention & Visitors Bureau and the Providence-Warwick Convention & Visitors Bureau jointly funded the work.

Brand Marketing

Agency News

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff