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NEW YORK
Jordan McGrath Case & Partners/Euro RSCG broke a new spot for Tele-Communications Corp. to coincide with the cable TV provider's just-completed $55 million purchase by AT&T. The 30-second spot, airing only on TCI-owned systems, is designed to reassure its 10 million
customers that their cable TV service will not be affected by the merger, said Rick Bodge, senior vice president at JCMP. The combined company, which will offer phone, cable and Internet service, has yet to decide if TCI will continue as a separate brand. The telco has numerous roster agencies, led by Young & Rubicam, New York.
Warner-Lambert named Bates 141 Interactive, New York, its interactive media buying agency. Bates USA and J. Walter Thompson, New York, are the Morris Plains, N.J.-based company's two global ad agencies.
Brand Futures Group, a division of Young & Rubicam, New York, established an office in Amsterdam headed by deputy director Stuart Harris. The outpost will launch Trend Tracker, Brand Futures' new data-search service. Harris most recently worked as strategy director on the Nissan and Canon accounts at TBWA/H Europe, a joint venture between TBWA Worldwide and Japan's second-largest agency, Hakuhodo.
Kovant & Brodsky, New York, bowed a TV campaign for New York Health & Racket Club starring tennis legend John McEnroe. Two 30-second spots, which feature the tagline "Because New Yorkers expect the best," spoof the athlete's nitpicky persona.
The Ad Council and D'Arcy Masius Benton & Bowles, both New York, created ads for The Benton Foundation, Washington, D.C., to promote its Web site, connect- forkids.com, which provides guidance to adults who want to help kids in their communities. DMB&B produced television, radio, print and billboard ads for the Web site as part of The Ad Council's public-service initiative.
A new campaign from Doremus Advertising, New York, touts Bloomberg Personal Finance magazine as the "secret advantage" of savvy investors. Ads debuted in trade and consumer magazines this month; five executions whimsically depict the lengths to which Bloomberg readers go to keep their "secret." One, running in Playboy, shows a male commuter hiding a copy of Bloomberg inside an issue of the men's magazine. The tagline: "Satisfy your second most basic instinct."
UJA Federations of North America, representing the soon-to-be merged Council of Jewish Federations, United Israel Appeal and United Jewish Appeal, has selected McCaffery Ratner Gottlieb & Lane, New York, as its advertising agency. The shop's first assignment: a film about the UJA Federations to be shown to donor groups at fund-raising events.
Ryan Drossman & Partners, New York, has created print work for two wines distributed by New York's Frederick Wildman & Sons, which appear in trade and consumer magazines this month. An ad for Argentina wine Trapiche shows a couple dancing the tango. Copy reads: "Are you ready to be seduced?" Work for Pol Roger champagne uses a close-up of the bottle label with an embossed image of Winston Churchill. A quotation from Churchill--"My tastes are simple. I am easily satisfied by the best"--is followed with the tagline: "Simply the best."
The Waldorf-Astoria & Towers, New York, tapped Pedone & Partners, New York, to handle a multimedia communications program for its food and beverage service properties: Peacock Alley, Oscar's and The Bull & Bear restaurants. Pedone has handled advertising for the Waldorf-Astoria since 1994.
After a review involving several New York agencies, Les Ballets de Monte-Carlo and its New York general management company, World Arts, handed GRW Advertising the ad account for its performance of Romƒo et Juliette at City Center in May. The previous agency had been Napi/Elliran/Murphy, New York. The campaign will launch this month with ads in The New York Times, The New York Observer and Time Out New York, as well as outdoor and transit ads and direct mail.
Lucy Peters International, the New York-based developer of a patented hair removal system, tapped Lotas Minard Patton McIver, New York, to handle advertising for its national product launch. Billings are estimated at $2 million.
Healthworld Corp., New York, was named a finalist in Med Ad News' Agency of the Year competition. Healthworld is also a finalist for honors in the trade publication's most creative agency and best agency video categories. The winners will be announced April 15 in New York.
Producers Daniel Miller, a veteran of the former Scali, McCabe, Sloves, and Mark Fortgang have founded Test Dummies, New York. A division of production company U-Direct, the shop will produce test spots for local ad agencies.
NEW JERSEY
TMP Worldwide Direct, Mount Olive, added Wilmington, Del.-based Corian Solid Surfaces, a countertop materials manufacturer, to its client roster.
Lynchburg, Va.-based health and beauty product marketer C. B. Fleet Company tapped A.L.T. Advertising & Promotion, Marlton, to handle several international marketing projects.
PENNSYLVANIA
The Brownstein Group, Philadelphia, won five Addys and two certificates of excellence at the Philadelphia Advertising Club's 1999 awards. Work for Native Eyewear, University of the Sciences, Ambassador Eyewear for Joseph Abboud and the TearDrop Golf Co. was recognized. The shop also received an Addy for its agency brochure.
MRO Advertising, Bala Cynwyd, added five accounts last month. The shop was tapped by Wyomissing-based Sovereign Bank; American Long Lines, Horsham, a long-distance provider for small businesses; West Laurel Hill Cemetary and Funeral Home in Bala Cynwyd; Pennsauken, N.J., print ordering service Color Quick.com; and the 12th annual Legg Mason Golf Classic, a charity tournamend to be held in Blue Bell in July.
CONNECTICUT
Arch Chemicals, a specialty chemicals company recently spun off from Olin Corp., tapped The Atlantic Group, Norwalk, to develop a branding strategy.
VSI Communications Group, Norwalk, a developer of online learning and performance systems, tapped The Hughes Agency, Norwalk, to develop a multimedia business-to-business campaign for VSI's flagship product, Mentor. Budgets have not been disclosed