Agency News

CONNECTICUT Kerr Kelly Thompson/Earle Palmer Brown in Greenwich has changed its name to Earle Palmer Brown. The shop, founded in 1977, was acquired by Earle Palmer Brown four years ago. MASSACHUSETTS Yeremian Associates in Newbury has been selected for advertising, direct marketing and media relations duties by Advanced Instruments, a Norwood-based manufacturer of equipment used in the dairy and foodservice industries. Barrett Communications in Cambridge has been tapped to create quarterly newsletters for Simplex Co., a maker of security systems in Gardner, and EG&G, a diversified technology company in Wellesley that caters to customers in the aerospace, automotive and chemical industries. Barrett has also been hired to fashion an annual report for Summa Four, a telecommunications firm in Manchester, N.H. In addition, the agency is designing promotional materials for the Massachusetts Interactive Media Council's call for entries for the 1998 MIMC Awards, which honor marketing excellence in interactive media. This year's call for entries will take the form of a CD-ROM package in both IBM and Macintosh formats. Devine & Pearson in Quincy has created a Web site for the National Turkey Federation in Washington, D.C. The site features an online cooking demonstration by Todd English, the owner and renowned chef of Olives restaurant in Boston. Greco Ethridge Group in Boston has been retained by software maker Prescient Technologies, also in Boston. The agency will handle print advertising, Web site development and collateral and package design. Technology Solution in Boston has been named public relations agency of record for Object Design, a Burlington-based maker of database management software. Plum Direct, a communications agency in Amesbury, has rolled out a national loyalty program for Provident Financial Group in Cincinnati and produced a theater manager's promotion for the DreamWorks SKG film Small Soldiers. Wolfson & Partners has relocated to 220 Berkeley St., Boston. ÅCFI Design Group in Needham has been selected by IDG Publication Network World in Framingham to create a direct mail campaign to solicit subscription renewals. This is the second year the technology magazine has tapped CFI Design for the project. Epsilon in Burlington has been retained by Catholic Relief Services, which will work with the agency's fundraising and membership services departments on issues related to direct mail acquisition and donor prospecting. Schneider & Associates in Boston has been tapped to handle public and community relations for the opening of 50 CVS stores and the conversion from Revco to CVS in 11 markets around the country. The shop has worked with the Woonsocket, R.I.-based chain of pharmacies for the past two years. Cookson & Co. in Marlborough has developed a visual identity and direct marketing campaign for telecommunications company Allcom in Framingham. The mailing, which features a clock that changes colors, carries the theme, "Time for a change." The shop has also created an annual report for Fitchburg Mutual Life Insurance Co. "For all the seasons of your life" is the theme of the Fitchburg-based client's report. Seidler Bernstein in Cambridge has been selected by HiChem Diagnostics in Smithfield, R.I., to create an integrated marketing campaign. Ciavarra Design in Boston has been hired by BankBoston for design assignments supporting the client's 1998-99 "Celebrity Series" dance and theater program. The shop has also been selected to work on collateral materials for the School of the Museum of Fine Arts in Boston. CPS Direct in Woburn has been tapped by Internet firm RoweCom in Cambridge and client/server software company Citrix Systems in Fort Lauderdale, Fla. Robert Gilmore Associates, a film and video production company, has relocated to 123 Lewis Wharf, Boston. Woonteiler Ink in Waltham has been hired for an advocacy campaign by the Beth Israel Deaconess HealthCare Weight Loss for Life program in Chestnut Hill. NEW HAMPSHIRE Weller Advertising Design has changed its name to Centuria and moved to 33 Jewell Court, Portsmouth. A "Political Information Center" has been added to www.nh.com, a Web site owned and operated by online content company Almus & Lee Communications in Nashua. The center features commentary from various Granite State political figures, including former Gov. Hugh Gregg. Users can also look up the status of bills before the New Hampshire legislature and contact members of the state's congressional delegation in Washington, D.C.

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