Agency News

NEW YORK The first TV ad for MetLife Auto & Home from Young & Rubicam in New York, is now running through the end of November. In the spot, a car cruises down a scenic coastal highway. The driver is Snoopy. The tagline: "Auto insurance the way it ought to be." Fifteen- and 30-second executions will run on local network affiliates throughout the country, backed by radio and billboard work. Young & Rubicam's New York office also created a 30-second spot for The Bronx Zoo's new Congo Gorilla Forest. A little girl wanders through what looks like wilderness, and freezes at the sight of rustling brush. Rather than jump when a gorilla emerges, the girl presses her nose against clear Plexiglass. The spot, breaking today in four lengths, is supported by outdoor and newspaper ads. Saatchi & Saatchi, New York, will unveil its first major billboard for DuPont's Lycra brand this week. In addition to a Times Square-area ad, the outdoor buy includes Metrolites, telephone kiosks and urban panels in New York. The campaign will run through September and end in a 30-second video spot on Times Square's Astrovision screen on Sept. 14. Ads are part of DuPont's $30 million global "Enjoy the difference" campaign for Lycra. Doremus in New York has launched a campaign for investment bank Wood, Struthers & Winthrop that targets 35-to-50 year-olds with new-found wealth. A series of print ads features headlines such as "We keep your money aerobic" in which the last word is enlarged and, at times, on its side. The ads will run in publications such as Wired, The Wine Spectator and Fast Company. Wood, Struthers & Winthrop is a subsidiary of longtime Doremus client Donaldson, Lufkin & Jenrette. Courvoisier arrived in Times Square last week atop the building where the New Year's ball drops each year. The four-sided space at One Times Square includes the use of the Discover Card video screen, which previously advertised just Discover and Discover-related ventures. For one minute each hour, a Courvoisier message with a millennial theme will appear on screen, ending with the tagline, "Toast accordingly." Wrapped around the building will be shots of the label and bottle. The ads were created by Weiss Stagliano Partners, New York; Zenith Media, also in New York, handles media duties. Client Allied Domecq Spirits USA, which negotiated a two-year lease on the space with Sherwood Outdoor, will also use it to advertise Kahlua, Sauza and Beefeater brands, but Courvoiser will be there at midnight on Dec. 31. Ryan Drossman/Marc USA, New York, has developed a 30-second TV ad for Church & Dwight's Brillo soap pads. In "Stack Up," piles of pots and pans and a weight comparison demonstrate the product's superiority to competitor S.O.S. The tagline: "More steel. More soap." The spot, Brillo's first TV ad in six years, targets women 18 to 49 and will air on national network and cable stations throughout the summer. Pittsburgh-based Marc USA acquired Ryan Drossman & Partners last month. The American Advertising Federation has issued a nationwide call for nominations for two honors. The 1999 Advertising Hall of Achievement Award will recognize outstanding advertising professionals age 40 and under; past winners include Lee Garfinkel, co-chairman and chief creative officer at Lowe & Partners/SMS and People president Nora McAniff. The Avrett, Free & Ginsberg Jack Avrett Volunteer Spirit Award, established last year, honors a young executive who is a committed volunteer leader and who has contributed to the betterment of the advertising business. Mezzina/Brown, New York, has been hired by insurance brokerage Kaye Group, also in New York, to create online and offline marketing programs for its Internet-based franchise. Billings are expected to be in the $2-3 million range next year. The agency will likely roll out its first work for the client within the next few months. Kaye did not conduct a review, and there was no incumbent agency. Direction NYC, New York, breaks a new campaign for the Emanuel/Emanuel Ungaro fall collection of suits, sportcoats and trousers in the August issue of GQ. The black-and-white ads, photographed by Steven Klein, depict people of various ages, backgrounds and professions on the streets of New York and Paris. Copy plays on the word "man" in Emanuel. Korey Kay & Partners, New York, has been tapped to handle creative and media buying duties for The Journal News of West-chester, Rockland and Putnam counties. Korey Kay launched the newly named paper in May for parent Gannett Suburban Newspapers with TV, print, radio and outdoor work. The launch campaign was backed by $5 million. Lipman Richman Greene, New York, added two clients. Corporately owned dealership Mercedes-Benz Manhattan hired LRG to promote its pre-owned division; Lincoln Technical Institute also retained the agency to handle its $5.5 million account. Moody Communications, New York, has been tapped to create a branding campaign for Yapa, an online career resource and development company. Moody will position Yapa as a community where 18-to-35 year-old professionals can find a peer network and job placement assistance. The campaign will be backed by $5 million. Jericho Communications, New York, has been retained by power tool manufacturer RotoZip to assist with public relations and the creation of an infomercial. NEW JERSEY The Sawtooth Group, Woodbridge, rolls out ads this month for Bellsouth Wireless Data's interactive paging service. The campaign uses the tagline, "Work lifespeed." In print ads, a pager's green display screen illuminates black-and-white images. Copy reads: "Send, Receive. React. This ain't no beeper"; "Send a fax. Get an e-mail. Two thumbs, no waiting"; or "Maybe you don't have to send an e-mail right now. But isn't it cool that you can?" Radio spots are themed, "Sixty seconds at lifespeed, brought to you by BellSouth Interactive Paging Service." Spots feature a teaser question and an answer with tips on how to be more productive with a beeper. TMP Worldwide Direct, Mount Olive, has added three companies to its client roster: American Leather, Donna Karan and Outdoor Technologies tapped the agency to provide direct response services. AGCD, Montclair, has produced a variety of pro bono marketing materials for the Bayside, N.Y.-based Tourette Syndrome Association. Work includes the creation of a logo "spokesperson" who appears in print ads and a national TV spot featuring a voiceover by Richard Dreyfuss. Pacific Fruit selected Gianettino & Meredith, Short Hills, to handle its marketing efforts. The account was previously held by Bozell in New York. Initial work will concentrate on Pacific Fruit's Bonita brand bananas. The Star Group, Cherry Hill, won three Jersey Awards. The agency's NJKidsCare "Kids" ad took first place in the category of single spot television and won a best of broadcast honor. The Star Group's design for Gift of Life also placed second in the best logo design cateogory. Marketing research company Total Research Corp. in Princeton has been named a Microsoft Marketing Vendor Program member. The firm joins other companies in various industries charged with extending Microsoft's communications reach.

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