agency news

A NEW YORK Kirshenbaum Bond & Partners' latest print work for Olympus features a woman with flowing locks, a white dress and matching angel wings. "Now, you don't have to pray for great pictures," the headline explains, adding, "Trust your pictures to a higher power, the worry-free line of iZoom cameras." The ad, which breaks this month in Better Homes & Gardens, continues to use the tagline, "Focus on life." The creative director was Stuart D'Rozario, the art director was Christian Hosford, the copywriter was Donnell Johnson and the executive creative director was Bill Oberlander. Cohn & Wolfe Healthcare in New York has won two new e-health accounts, DigitalDoctor.com and TargetRx. The agency will provide both clients with strategic counsel, media relations and marketing services geared toward building each account's brand, enhancing its image and helping to influence key audiences. DigitalDoctor.com, Atlanta, offers a gateway to facilitate doctor and patient communication via the Internet. The company also provides marketing and compliance messaging suites for pharmaceutical companies and device manufacturers, portal services to online pharmacies and health-wellness distributors, and educational platforms for employers. Cohn & Wolfe Healthcare is implementing an integrated communi-cations program for TargetRx, a Pennsylvania healthcare-services company that provides online medical marketing research services for physicians, among other offerings. Frierson Mee + Kraft in New York has been awarded the advertising account of Grant's Investor, following an extensive review of several large and midsize agencies. A fall campaign is planned by the agency to launch Grantsinvestor.com for the client, a closely held panmedia company that seeks to revolutionize the way investors receive, use and manage investment information. Grant's Investor is a product of the team at Grant's Financial Publishing, New York. JSM composer/sound designer Andy Bloch and executive producer Joel Simon have scored a commercial for financial services company KeyCorp. The 30-second spot, titled, "Golf," which supports Cleveland-based KeyCorp's retirement-planning expertise, was developed through Campbell Mithun Esty, Minneapolis, and has recently rolled out nationally. The music features unusual instrumentation including Indonesian gamelan percussion instruments and a combination of ambient, surreal sound effects, as well as traditional orchestral instruments such as strings, flutes, and French horns. In the spot, stringed instruments are played as a half-dozen uniformed caddies shepherd the denizens of Wall Street onto the sidewalks. A voiceover intones, "There will come a time when you will throw away your alarm clock, your power suits and your leather briefcase. A time when you will do exactly what you want to do." Two retirees are then shown golfing, with one and then the other making their shots. The upshot: They're celebrating the retirement life of their dreams, made possible by the expertise they received from KeyCorp. The Blue Rock Editing Co.'s editor/de-signer Oliver Wicki edited "FutureMan," a 30-second spot for Staples, Framingham, Mass. The New York-based Cliff Freeman and Partners commercial, an extension of the Staples campaign, will roll out nationally today. In the spot, FutureMan, uniformed in white and sporting a headset and black glasses, sits in front of a console and monitor. He explains that in the future, managers will approve employees' office-supply orders with the touch of a button. But he can already order anything, anytime, anywhere with Staples.com. The tagline: "With Staples.com, the future is now." Len Dugow & Associates has been selected by Millennium Partners, New York, to launch, both nationally and internationally, its super-luxury condominium, hotel and mixed-use developments that are being built, branded and operated in conjunction with The Ritz-Carlton and Four Seasons. The complexes currently are under construction in New York, Boston and Washington, D.C., where they will fly under the Ritz-Carlton banner, and in Miami and San Francisco, where they will bear the Four Seasons flag. Total spending for all print ads and collateral is estimated at more than $10 million. BMW of Manhattan, BMW of North America's flagship dealership, launched a new Web site, www.bmwnyc.com. The site was designed and developed by CDC Communications & Design Consultancy, New York. The offline marketing concept included targeted direct mailings and promotional mailings. Phase 1 of the online presence features an online car-shopping tool, a direct feed from the new-model section of the BMW of North America site, and a database-driven catalog of new, in-stock and certified pre-owned models available at BMW of Manhattan. In addition, selected items of the BMW Lifestyle Boutique are promoted in the e-kiosk section. For phase 2, a real-time car-service tracking and billing system and an integrated model-data link to the www.bmwusa.com site are planned to converge the dealership's internal sales and service organization with the customer-focused e-business capabilities of the Internet. Big Rumble Music and Castor Advertising, along with Colibri Films of Santa Monica, Calif., have produced a Hispanic national spot for GMC Sierra. The commercial features the music of Big Rumble Music composer Carlo Nicolau as performed by a symphony orchestra in New York. Music orchestrations were done by Bob Parsons, and the commercial was recorded and mixed by Big Rumble Music's Juan Aceves. The spot was directed by Alejandro Gonzalez Padilla from Colibri Films. Branding and advertising firm Strategic Domain has been selected as the agency of record by Medsite, a medical business-to-business commerce site serving the needs of practicing physicians. Strategic Domain will help Medsite promote its brand through communications activities tar-geted to physicians, medical residents and students, as well as pharmaceutical marketing executives. Jeff McKay has added Dallek and dwell to its client roster. The shop will handle advertising and media placement for New York-based retail office-furniture company Dallek. The agency has also been retained by San Francisco-based Pixie Communications to launch the new shelter magazine dwell, as well as oversee all public relations initiatives. The shop will break the Dallek campaign in June with consecutive ads placed in The New York Times and on more than 100 telephone kiosks throughout New York City. Ads will be placed on the tops of more than 300 New York taxicabs in July. Dwell, an international consumer magazine focusing on modern home design, will premiere with its September/October 2000 issue and will target affluent and educated 25- to 40-year-olds. Launch parties for the magazine are slated for September in New York and San Francisco. New York-area motorists are being "warned" to watch for breaking news in an outdoor advertising campaign from Bloomberg.com, the Internet financial news site. With flashing hazard lights and the tagline, "Caution: Breaking Financial News at Bloomberg.com," two billboards debuted recently on the New Jersey Turnpike and the Long Island Expressway. The billboards, which also promote Bloomberg Radio, feature three-dimensional extensions on top of the billboards that resemble construction-site hazard lights. The campaign will be supported with print ads currently appearing in Investor's Business Daily and Barron's. The campaign was created in-house by Serino Coyne, New York. DGNOnline, an Internet portal commu-nity for the graphic-arts industry, has selected Bonnell Vil‡ Zahor to create a marketing program designed to establish the DGNOnline brand in the graphic arts, printing, and publishing industries worldwide. BVZ is developing a series of strategic and creative initiatives in preparation for a more public launch of DGNOnline later this year. Mad Dogs & Englishmen, IN2, Alpha Dog Promotions and Michael Kaminer Public Relations have been tapped by Earthnoise.com to provide the client, the Web's first video-sharing community, with marketing and branding expertise. Mad Dogs & Englishmen has been selected to create New York-based Earthnoise.com's advertising campaign in print and broadcast media. IN2 has been chosen to lead the site's brand-building initiatives online via the creation of banners, buttons and sponsorships. Alpha Dog Promotions will handle Earthnoise.com's marketing promotions. Michael Kaminer Public Relations has been named the site's PR agency of record. Hey!, a multidisciplinary design and production studio, has designed a promotion for Mattel's Cool Clips Barbie that is airing on Nickelodeon. The first 500 people who send in postcards will receive free Barbie dolls. The 30-second promo, which has four different tags, and the 45-second promo began airing last month. They alert viewers to a specific period of time when they will be provided with information on where to send their entry-sweepstakes postcards. The 10-second continuity spot, in which the information is presented, airs during programming blocks of Nickelodeon cartoons that feature some of the network's more fashion-conscious characters. This spot began airing late last month. A NEW JERSEY In a joint effort from Krell Advertising, Flemington, and RAC Productions, a multimedia development company in Princeton, an attract screen was created and produced for PharmaNet, an international drug-development company. The 42-inch, flat-panel monitor for the client, also in Princeton, was hung on the wall of PharmaNet's booths at two recent trade shows: Biotechnology Industry Organization in Boston and American Society of Clinical Oncologists in New Orleans. Running at each show was a one-minute DVD loop that put a high-tech spin on information related to PharmaNet's services. A PENNSYLVANIA Ty Christian, the president of Orlando, Fla.-based Yesawich, Pepperdine & Brown/Christian, was named the 2000 Distinguished Marketing Person of the Year by the Public Relations, Advertising and Marketing Excellence Awards Committee recently in Philadelphia [cq]. PRAME is the marketing component for a coalition composed of the National Alliance of Market Developers, National Black Public Relations Society, the Organization of Black Designers and the Black Creative Professionals Association. Christian was cited for his marketing accomplish ments in the tourism, hospitality and lodging industries. He also is the associate publisher and co-founder of Black Family Today magazine, Florida's only Afrocentric family magazine, and African American Parent, a lifestyle magazine for black families in metro Detroit

Brand Marketing

agency news

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff