Agency News

NEW YORK The Ad Store, New York, recently landed three accounts with combined billings of $5-7 million: Mortgageit.com, C(tm)tes du Rh(tm)ne wines and CNR Health Care Network. Wedding gown retailer David's Bridal has awarded its $4 million national branding campaign to the GFS/Levinson Group, New York. Dweck & Campbell, New York, is negotiating a contract with Fresh Samantha, Saco, Maine, following a review involving New York shops Angotti, Thomas, Hedge, DiMassimo, Bartle Bogle Hegarty and DeVito/Verdi. It is expected to become the company's first outside shop, agency and client officials said. Spending on radio and print ads is estimated at $2-5 million. NPM Advertising's first work for Catholic Medical Centers of Brooklyn and Queens uses headlines such as, "Flu in Flushing?" and "Rash in Rego Park?" to emphasize the client's ability to treat patients close to home. The $2 million campaign, which will through fall, features print, outdoor and radio ads. The tagline: "Big city medicine. Neighborhood care." Lowe Interactive, New York, was honored for a Web site it created for Mercedes-Benz of North America at the International Automotive Advertising Awards in Detroit. Lowe won gold honors in the freestanding Web site and promotion/event categories, and a bronze award for the interactive advertising campaign titled "Value." The work was a collaboration with Critical Mass Productions, Calgary. Benoit, Twomey + Partners, New York, launched Panasonic's line of digital copiers with a national print and radio campaign, a spot on Times Square's video screen and a 12-city dealer tour. The agency will coordinate the year-long rollout of Panasonic's entire line of digital copiers. Sunrise Risk Services, a company specializing in trade disruption insurance for manufacturers, named Richard Lewis Communications, New York, as its public relations and advertising agency. Warren/Kremer/CMP, New York, has been retained to handle advertising for Georgette Klinger, a chain of skin care and beauty salons. Billings were undisclosed. Harmelin Media, Philadelphia, has opened a Westchester County office, located at 250 E. Hartsdale Ave. in Hartsdale. Brand identity and consulting firm Anspach Grossman Enterprise, New York, changed its name to Enterprise IG. The switch completes parent company WPP Group's four-year effort to bring its five identity and brand consulting organizations under one name. NEW JERSEY Hoover Materials Handling Group chose Creative Marketing Alliance, Princeton Junction, as its lead public relations and marketing communications agency. Hoover manufactures industrial packaging products. PENNSYLVANIA Mueller & Wister, Philadelphia, acquired California new media shop Metaforce Interactive, which has relocated to M&W's headquarters. San Diego-based electronic system packaging supplier APW Electronic Solutions tapped the Simon Group, Sellersville, as its advertising and public relations agency. Billings were undisclosed. Nova International Services has named Praxis Communications, Huntington Valley, as its lead marketing agency. The Chicago and Blue Bell, Pa.-based client designs and implements its UpSell and TransferSell programs, used by telemarketers and direct marketers. CONNECTICUT Keiler & Co. in Farmington has been selected to create a new corporate identity for Allied Signal. The agency's design group will overhaul the image of the Morristown, N.J.-based parent company as well as its consumer and trade brands such as Fram, Prestone, Autolite and Bendix. The Atlantic Group in Norwalk was selected to handle advertising, collateral and Web site enhancement for Greenfield Consulting Group, a market research firm in Westport. Stanton Crenshaw Communications in Stamford has been tapped to develop a national public relations program for InterNAP Network Services, a Seattle-based connectivity company.

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