Agency: Goodby, Silverstein & Partners, S.F. CD: Jeff Goodby AD: Rick Casteel CW: John Matejczyk Agency prod.: David J. Yost Prod. co.: Biscuit Dir.: Noam Murro Editor: Tom Muldoon, Nomad Sound designer: Stephen Dewey, Machine Head
Having a picnic, a family sweeps brownie crumbs onto the ground. It's ants party time! Of course, the chocolate buffet makes them thirsty, and they go crazy when milk is spilled. After the liquid is dammed by a cheese doodle, the ants call on Ben—the Rambo of the insect world—to destroy the orange puff and free the white torrent. Ben dashes up the table. "Go! Ben! Go!" scream the bugs. Sadly, our hero gets whacked—squished by a milk glass.
Agency: Goodby, Silverstein & Partners, S.F. CD: Rich Silverstein Group CD/AD: David Gray AD: Stephen Pearson CW: Tom Miller Agency prod.: David J. Yost Prod. co.: Hungry Man Dir.: Bryan Buckley Editor: Ian MacKenzie, MacKenzie Cutler Composer: Jonathan Elias, Elias Sound designers: Stephen Dewey, Chris Simpson, Machine Head
No dancing fool this year, the E*Trade monkey rides a horse into a dot-com ghost town. As the chimp saunters past the remnants of Tie Clasp.com, Pimentoloaf.com and eSocks.com, he finds a raggy-looking Sock Puppet in the dirt. Graphic: "Invest wisely. It's your money."
Agency: Fallon, Minneapolis CD: David Lubars AD: David Hanson CW: Greg Hahn Agency prods.: Marty Wetherall, Judy Brink Prod. co.: Hungry Man Dir.: John O'Hagan DP: Peter Bijiou Editor: Gordon Carey, FilmCore Music: Asche & Spencer
"When you're running with these animals, the one thing you can never do is show fear," says a local. "I have lost many friends to the squirrels," says another. Parodying Pamplona's running with the bulls, this hilarious ad travels to an unnamed Spanish town, where squirrels rule. Graphic: "It's not the big, lumbering competitors you need to worry about. [EDS will] help you compete with the quick, nimble ones."
Agency: BBDO, N.Y. Chief creative: Ted Sann Sr. ECD: Michael Patti ECD/CW: Tom Darbyshire Sr. CD/AD: Ted Shaine Agency prod.: Bob Emerson Music prod.: Rani Vaz Prod. co.: Hungry Man Dir.: Bryan Buckley Editor: Mike Douglas, Pipes Composer: David Horowitz, Horowitz Music
Brimming with pride, a group of veterans drive a car in a local parade. Unfortunately, the convertible collides with the float directly ahead, causing an air bag—a plastic sex doll—to inflate, putting one soldier in a compromising position. Next scene: the automotive plant. "The supplier sent us the wrong air bag," says a worker. "We can't shut down the line," responds the foreman. "Put 'em in." VO: "Need to make sure you get the right parts at the right time?" Tagline: "This is a job for FedEx."
Agency: Rubin Postaer & Associates, Santa Monica, Calif. Dir. creative services: Larry Postaer AD: Stephanie Arculli CW: Adam Lowrey Exec. prod.: Gary Paticoff Prod. co.: Tool of North America Dir.: Erich Joiner Editor: Eric Zumbrunnen, Spot Welders Music: Elias
Two Hondas—one loaded with four guys, the other with four women—head to the ski slopes. The vehicles sidle up to each other, and the women ask the men to pull over. VO: "Abundant power, rugged real-time four-wheel drive and a deceptively large amount of headroom." It seems the girls are all about 5 inches taller than the boys. "Hi," says one quick-thinking babe. "We just wanted to let you know your blinker's been on."
Agency: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, N.Y. CD/AD: Raul Pina CW: Erin Durkee Agency prod.: Pippa Paulson Prod. co.: The Artists Co. Dir: Gregory Maya Editors: Scott Gibney, Steve Bell, Berwyn Edit
Dan's father works at International Paper. "He made these special boxes that they use all over the world," says Dan, "to send a peach to …" The kid throws a piece of fruit to a girl in New Zealand, who chucks a kiwi to a boy in the Philippines, who fires a coconut to a girl in Brazil, who tosses a mango back to Dan, who looks at the mango and says, "Wonder how you eat this?" Tagline: "From innovation to results."
Agency: BBDO, Chicago Chief creative: Phil Gant Group CDs: Jim Hyam, Gail Pollack ACD/AD: Dolph Kawalec ACD/CW: Dave Kwasnick Agency prod.: Will Myers Prod. co.: Palomar Pictures Dir.: Breck Eisner DP: Neil Shapiro Editor: Mike Coletta, Lookinglass Composer: Mikael Sandgren, SoundDeluxe
Walking down the street, a man notices a bear trap with a pack of gum on the spring. Baffled, he looks around, then makes his move. Snap! His hand is caught in the trap, and he screams in pain. Behind two-way windows, two men in lab coats peer out at the hapless soul. They're conducting scientific research, and it seems everyone who walks by the trap goes for the gum. Graphic: "Gotta have sweet? Gotta have Juicy Fruit."
Agency: BBDO, N.Y. Chief creative: Ted Sann Sr. ECD: Charlie Miesmer CDs: Wil Boudreau, Rick Midler AD: Vann Graves CW: Ana Fader Agency prod.: J.D. Williams Prod. co.: Epoch Films Dir.: Phil Morrison Editor: Sherri Margulies, Crew Cuts
A man sells "crunch dolls"—toys that repeat oft-used phrases which drive people crazy, like "Don't go there," "I love you, but I'm not in love with you," "I'm your mother, that's why!" and "Whassup?" Business is booming: People buy the dolls, then stomp on them. VO: "Need to crunch something? Grab a new Snickers Cruncher."