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Toys ‘R’ Us this week is expected to cut in half the list of nearly a dozen agencies who returned its questionnaire.
The list includes New York incumbents The Kaplan Thaler Group and Quantum Media International, Doner in Southfield, Mich., Goldberg Moser O’Neill in San Francisco and New York shops Saatchi & Saatchi, Bozell Worldwide, Deutsch, J. Walter Thompson, DeWitt Media and The Media Edge, sources said. JWT and Media Edge are only pitching the media portion of the $50-75 million account.
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