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CHICAGO Carmichael Lynch makes metaphorical financial “nest eggs” a reality in a new $20 million campaign for A.G. Edwards.
The effort from the Minneapolis agency, breaking today, shows people nurturing nest eggs of various sizes in different ways, such as taking one to the beach, relaxing in a swimming pool, or taking one out for a jog in a stroller. “Objective financial advice,” says a voiceover, “it’s right for nest eggs of any size.” The work uses the tagline, “Fully invested in our clients.”
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