Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Avrett Free Ginsberg, to reach mainstream consumers, uses a popular Latin dance form in its launch campaign for Mambo, a new Liz Claiborne fragrance for men and women.
The TV and print campaign, budgeted at $20 million, is slated to break nationally in mid-August with a spot that will run on network and cable, in 30- and 60-second lengths.
The commercial, created in Spanish and English versions, features a man and woman dancing the Mambo as a yellow liquid moves in rhythm to the beat.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in