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Aetna, under new management and undergoing a restructuring, has contacted shops about its estimated $40-50 million account, sources said.
Aetna has been working with McKinney & Silver in Raleigh, N.C., and Waylon Ad in St. Louis for two years. It is not known if these shops are part of the current agency search.
Waylon officials said they were working on a fourth-quarter campaign for Aetna but declined further comment. McKinney & Silver, which handles Aetna U.S. Healthcare, also declined comment.
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