Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DETROIT — Members of the band Aerosmith, whose music has backed Dodge commercials since last summer, will make their first onscreen appearance for the automaker in a spot that is slated to be shown exclusively in movie theaters later this summer, sources said.
The spot was created by PentaMark Worldwide, Troy, Mich., which handles creative and media for the Chrysler Group.
Chrysler and the band in July 2001 signed a multi-faceted marketing deal that included tour sponsorship and rights to use Aerosmith’s music in Dodge spots.
Dodge
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in