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By Joan Voight
SAN FRANCISCO–Goldberg Moser O’Neill’s first campaign for Aerial Communications portrays the wireless phone provider as small and down-to-earth in an industry dominated by corporate giants.
TV, print, radio and outdoor ads by the San Francisco shop will introduce Chicago-based Aerial’s products to consumers and small businesses in six cities in the South and Midwest.
The estimated $10 million plus campaign broke last week in Columbus, Ohio.
Aimed at cellular phone users, the work is designed to create an identity for the company and demonstrate its philosophy of personalized service, said agency officials.
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