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NEW YORK Former Carat executive Toby Gabriner is joining ad-targeting startup Adzilla as its new CEO.
Gabriner, 36, comes to the three-year-old company after serving as the CEO of New York Web optimization firm X+1 for nearly two years until last August. Gabriner will take the top executive reins from John Farlinger, who will remain the company’s president.
Adzilla is one of a few companies looking to expand the reach of behavioral ad targeting by striking deals with Internet service providers to track their users’ Web behavior.
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