Advisory Board Launches Programs for the Jimmy Fund | Adweek Advisory Board Launches Programs for the Jimmy Fund | Adweek
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Advisory Board Launches Programs for the Jimmy Fund

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A new ally has joined the fight against cancer. A Visa card issued by First USA Bank donates a portion of purchases to the Jimmy Fund, which supports cancer research at Boston's Dana-Farber Cancer Institute.
The Jimmy Fund Visa card is a result of the recently formed Jimmy Fund Partnership Advisory Board, the brainchild of James Nentwig, a retired executive from John Hancock Mutual Life Insurance.
Nentwig gathered together members of Boston's business community to create customized programs that generate revenue for the cancer research organization. "We will be demonstrating how companies can support a worthy organization and improve business," he said.
Members of the Jimmy Fund Partnership Advisory Board from Boston's ad industry include: Scott Cheyne of Hill, Holliday, Connors, Cosmopulos; Eve Harris of Irma S. Mann, Strategic Marketing; and Patricia Hurley of Cone Communications.
Another program started by the board teams up Jiffy Lube and LCI International. It encourages motorists to stop by Jiffy Lube and give to the Jimmy Fund. In return, contributors receive an LCI phone card worth 15 minutes of domestic long-distance calls.