ATLANTA Advertising.com said it has launched an affiliate network for publishers. According to the company, the affiliate platform will allow publishers to select offers from Advertising.com's advertiser partners and leverage advanced recommendation and real-time performance analysis tools.
Scott Ferber, chief executive officer of Baltimore-based Advertising.com, said in a statement, "Automation, accountability and control ... are the key advantages of interactive marketing. The affiliate network will be the first in a series of automated tools designed to streamline and simplify the online advertising process. This centralized platform provides publishers with a new revenue opportunity."
Last month, America Online agreed to acquire Advertising.com for $435 million.
Advertising.com works with more than 800 advertisers to "optimize the performance of their online marketing campaigns" and also works with more than 1,500 online publishers by providing a large and consistent customer base for their available advertising inventory and by licensing its ad serving technologies, per the company.
—Adweek staff report