Advertising Support

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Just in time for Valentine’s Day, lingerie manufacturer Lily of France is introducing the X-Bra, which is designed to enhance the wearer’s cleavage.
In an effort reminis-cent of the Austin Powers films, D’Arcy Masius Benton & Bowles, New York, has tagged new X-Bra print and outdoor ads, which break today, “Your secret weapon.”
Showing buff babes in their undergarments, ads carry such Powers-esque directives as “Draw your weapons,” “Adjust to stun” and “Unite and conquer.”
They also feature insets showing the four adjustment stages.
Magazines running the ads include Cosmopolitan and Entertainment Weekly.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in