Via has promoted Denise Karkos to strategist from senior account manager. In her new role, Karkos is responsible for developing and managing strategic integrated marketing initiatives for Hannaford, Kash n' Karry and Aura360. Prior to joining Portland, Maine-based Via, Karkos was advertising manager at L.L. Bean in Freeport, Maine, where she managed agency relationships, formulated ad strategies and tracked performance. Before L.L. Bean, Karkos was a Web negotiations manager at Digitas in Boston and a media supervisor at Hill, Holliday, Connors, Cosmopulos in Boston.