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BOSTON Cashman & Katz has unveiled a statewide public awareness campaign for a group called Keep CT Moving. The effort employs both paid media and public relations.
The goal, according to the independent agency in Glastonbury, Conn., is to promote a greater investment in Connecticut’s transportation system.
“Keep CT Moving recognized early that the only way public officials would support more investment in our transportation system would be if they believed the people were behind it,” said Dean Pagani, the agency’s vice president of public affairs.
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