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The seemingly conflicting notions of harsh, in-your-face realism and human affirmation have risen to the surface as dominant themes in advertising, according to account planners who monitor cultural trends for some of the region’s largest agencies.
Current popular culture, obsessed with gritty “reality” programs such as Survivor and game shows like Who Wants to Be a Millionaire, increasingly displays a “winner takes all” mentality with a need for monetary success mixed in, said Justin Holloway, executive vice president at Hill, Holliday, Connors, Cosmopulos in Boston.
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