Adlink Selling 'Targeted TV'

People who live in suburban Laguna Niguel here are more likely to drive Chevy Suburbans and watch Fox Sports West than, say, Manhattan Beach families, who prefer Ford Explorers and CNBC.
Those are some of the findings from Los Angeles cable marketer Adlink’s use of customer registration data from R.L. Polk Co. and its own proprietary Adcopy research. The results, culled from what Adlink says is the first use of Polk data by a cable marketer, show how automotive advertisers can target potential customers via cable TV.
“The promise of cable has always been its potential as targeted television,” said Jane Piedad, Adlink’s director of research.