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Whether you’re a chicken chaser, a pet trainer or a Web developer, you can buy coverage through The Hartford Financial Services’ Spectrum Small Business Insurance.
That’s the thrust of a print effort from Adams & Knight Advertising that seeks to dispel the notion that The Hartford extends coverage only to traditional businesses. “We wanted to dramatize more obscure businesses,” said agency partner Bill Knight.
In one ad a pair of hands is shown grabbing for a chicken.
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