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Hirshenbaum Bond & Partners has dispensed with the “How Kansas City are you?” theme of its last campaign for Kansas City Power & Light. But the latest work for the utility retains a down-home feel.
This time, instead of natives of Kansas City, Mo., the New York shop used actors in folksy settings.
One spot takes place in a luncheonette, where two chili eaters try to prove who can endure the most hot sauce. The competition cools when a waitress turns on two ceiling fans.
Another spot, set on a household porch, shows an adolescent couple seated on a swinging chair.
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