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NEW YORK The organization that represents advertisers in contract negotiations with talent unions is looking for a consultant that will help revamp payment to actors who participate in integrated campaigns.
“We need a new, equitable approach to talent payment—one that recognizes that consumers are viewing commercials on cell phones and iPods, and advertisers are using digital editing to customize messages for very narrow audiences,” Douglas J. Wood, lead negotiator for the Joint Policy Committee of the American Association of Advertising Agencies and Association of National Advertisers, said in a statement.
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