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Tom Tor escaped the “killing fields” of Cambodia. Eugenia Dallas fled genocide in the Soviet Union under Stalin. Yuri Gevorigian evaded torture in Armenia.
Their stories are part of a campaign that breaks today in the Ad Council’s “Freedom” PSA effort, coinciding with the second anniversary of Sept. 11. Directed by Joe Pytka, the three 30-second spots—”Tom,” “Eugenia” and “Yuri”—were created by WPP Group’s Ogilvy & Mather in New York. A 60-second iteration of the three commercials, as well as radio spots, are part of the mix.
Omnicom Group’s TBWA\Chiat\ Day in Playa del Rey, Calif.,
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