Startup Ad Babies created a box with copy that inquires, "Does your advertising stink?" Inside is a diaper and the message, "Maybe it's time for a change." The promo piece is being delivered to local small firms "guilty of bad advertising."
According to AB art director/partner Andy Weiskoff, "[Small businesses are] spending their entire budget on media, then letting the salesperson from the billboard company create their ads."
Writer/account exec Sharna Fulton sees working for "the little guys" as a way to put Atlanta on the creative map: "That's how the great agencies in Minneapolis and Richmond began--not by doing Super Bowl commercials."