Acquisition Bolsters Epsilon's E-Mail Services | Adweek Acquisition Bolsters Epsilon's E-Mail Services | Adweek
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Acquisition Bolsters Epsilon's E-Mail Services

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BOSTON Alliance Data Systems said it has reached an agreement to acquire e-mail marketing services provider DoubleClick Email Solutions in a $90 million cash deal.

With operations across North America, Europe and the Asia-Pacific region, DoubleClick Email Solutions has approximately 220 full-time employees, who will be integrated into Alliance's Burlington, Mass.-based Epsilon unit under the Epsilon Interactive brand.

The acquisition by Dallas-based Alliance is expected to close before the end of the first-quarter 2006.

"We are excited about this strategic acquisition and are pleased to welcome DoubleClick Email Solutions employees to the Epsilon family and Alliance Data," said Mike Iaccarino, president of Epsilon, in a statement. "As a recognized leader in the industry, DoubleClick Email Solutions' client-centric marketing services will undoubtedly enhance Epsilon Interactive's ability to deliver effective, flexible solutions that meet and exceed any marketers needs and expectations."

New York-baed DoubleClick Email Solutions, with estimated annual revenue of $40 million, has a strong presence in the retail sector (clients include J. Crew, Buy.com and Patagonia), travel sector (Intercontinental Hotel Group and Orbitz), consumer product goods (Unilever and Procter & Gamble) and media and publishing (AOL, Meredith, Reed Business and CondeNet).